Campaign shooting - professional content production for brands and companies

Why a campaign shoot is essential

If you want to position a brand visibly today, you need more than just a good product or an appealing website. The first impression is crucial - and this is created visually. Images convey identity, emotions and values directly. They tell what a brand stands for - even before a word has been spoken or read.

A professionally planned Campaign shooting is the key to precisely this type of brand communication. It not only delivers high-quality content, but also creates a consistent image across all channels. Whether for a product launch, a rebranding or a new social media campaign - without targeted visual content, even the best strategy remains incomplete.

What is a campaign shoot anyway?

A campaign shoot is a comprehensive photo production that is specially tailored to a marketing campaign. In contrast to individual shoots, which are often used selectively, a campaign shoot serves the holistic presentation of a message, a product or a brand value. The photos are not simply taken - they are staged, thought through and strategically realised.

Difference to individual shoots

An individual shoot usually comprises clearly defined content - such as a portrait, a product or a short social media clip. A campaign shoot, on the other hand, is more complex. It takes into account:

Target group analysis
Use of media (online & print)
Tonality of the brand
Long-term usability
Varying formats (landscape & portrait format, social media, print, etc.)

Areas of application for a campaign shoot

A Campaign shooting delivers content for many applications simultaneously:

Large posters
Product pages on the website
Social Media Ads & Reels
POS materials
Press photos & PR publications
Image films and behind-the-scenes material
Landing pages for product launches

Strategic planning means that one production can cover all the visual requirements of a company.

When is a campaign shoot worthwhile?

Not every brand needs a campaign shoot every month - but there are clear scenarios in which the investment is not only worthwhile, but absolutely necessary.

1. launch of a new collection or product line

Whether fashion, cosmetics, technology or interiors - when a new product is launched on the market, the visual presentation plays a decisive role in how it is perceived. Professional images create trust, arouse desire and clearly position the brand.

2. rebranding or visual redesign

When brands evolve, the visual language must also be adapted. A campaign shoot helps to visualise the new direction - without a break, but with a clear line.

3. social media campaigns with recognition value

Visual consistency counts, especially on Instagram, Pinterest or TikTok. Campaign shoots provide sufficient image material for consistent feeds, ads and video formats - tailored to the platform and target group.

4. hotel, product or location marketing

Tourism brands, property projects and manufacturers with physical locations benefit in particular: a campaign shoot stages the atmosphere, usage scenarios and unique selling points in a consistent image concept.

Our approach - campaign shoots from a single source

A campaign shoot is complex - but it should remain simple for you. That's why we offer all services under one roof: from the initial idea to the final content.

Photo & video - everything coordinated

We think photography and moving images together. This creates image worlds that are coherent in themselves - whether as a still image or as a clip. This not only makes it easier to recognise, but also saves production costs and time.

Models from our network

Depending on the target group and message, we select suitable models from our proven network. Whether lifestyle, high fashion or authentically approachable - we find the right cast and take care of casting, contracts and usage rights.

Styling & Make-up

Professional styling is a decisive factor for the look of the campaign. Our styling team uses colour worlds, textures and details in a targeted manner so that everything is coordinated - from the outfit to the setting.

International locations - flexible in use

Our productions take place at locations that suit the brand. Examples:

Majorca: Mediterranean lightness, clear architecture, natural backdrops
Frankfurt: urban, modern, cosmopolitan
Italy: Timeless elegance, lifestyle, classic aesthetics
international: Vision, future, high-end staging

Depending on the requirements, we select the location, lighting and surroundings - always with a view to the brand values and objectives.

Drone & behind-the-scenes content

In addition to the main production, we also supply aerial shots and making-of material on request. These are ideal for reels, stories or recruiting purposes and also show the brand from its more approachable side.

The process of a campaign shoot with us

A professional process reduces effort, creates clarity and ensures a result that not only works aesthetically but also strategically.

1. initial meeting & briefing

We clarify goals, messages, target groups and channels in a personal meeting. On this basis, we develop a clear briefing.

2. concept development

We develop an individual concept including storyline, colour scheme, setting ideas and format planning - tailored to your brand.

3. mood board & model selection

In the next step, we create a mood board with image ideas, poses, locations and styling suggestions. The models are selected in close consultation with you.

4. production

On the day of the shoot, our team takes care of the entire realisation - including coordination, scheduling, set construction, styling and process control. You get a precise production, without any idle time.

5. post-processing & file delivery

We deliver all content in optimised formats for web, print and social media. Naturally, you receive all agreed usage rights.

Request a campaign shoot now

If you are planning a visual campaign and want to rely on consistent, professional content, get in touch with us. We will support you from concept to final realisation - with one contact person, transparent planning and a team that understands your vision.

FAQs on the subject of campaign shooting

1. how far in advance should a campaign shoot be planned?
For extensive productions, we recommend a lead time of approx. 2-3 months. Smaller shoots or short-term campaign productions are also possible within a few weeks, depending on the effort involved.

2. what does a campaign shoot cost?
The costs depend on the scope, number of scenes, location, models and usage rights. We create customised offers that transparently reflect all services.

3. can pure video productions also be booked?
Yes, we offer both pure video productions and combinations of photo and film shoots - depending on your requirements.

4 Where is production taking place?
We work flexibly - depending on the project on Mallorca, in Germany (e.g. Frankfurt), Italy or internationally at individually selected locations of your choice.

5. who takes care of models and styling?
We take care of the entire organisation - from model selection and booking to styling, make-up and clothing concept. You don't have to worry about a thing.