Marketing for hotels: attract more guests with professional photos and videos

Table of contents

  1. Why is professional content so important in hotel marketing?

    • The first impression counts 
    • More bookings through better presentation
    • More successful on booking platforms and social media
    • Guests expect visual excellence
  2. Our content creator team: experts in hotel marketing

    • Services for hotels
    • Why work with us?
  3. The advantages of professional content creation for hotels

  4. This is how content production works with us

  5. FAQs - Frequently asked questions about marketing for hotels

  6. Conclusion: Attract more guests with professional hotel marketing

Why is professional content so important in hotel marketing?

The first impression counts 

Whether on Booking.com, Instagram or your own website: Guests decide within a few seconds whether they are interested in a hotel. High-quality images and videos immediately convey an atmosphere - they not only show rooms, but also the feeling that guests will experience there.

A bright, inviting photo of a perfectly prepared bed can make all the difference. A video sequence that captures the sunrise over the hotel terrace stays in your head.

More bookings through better presentation

Studies show: Hotels with professional images have up to 60 % higher booking rates than accommodation with average or poor images.

More successful on booking platforms and social media

Booking portals such as Expedia or Airbnb favour accommodation with high-quality images. Professional photos and videos on Instagram or Facebook also perform significantly better than snapshots.

Guests expect visual excellence

The days when a few simple pictures on the hotel website were enough are over. Today, guests expect elaborate photo galleries, emotional videos and social media content that make the travel experience tangible even before they book.

Content creation for hotels

Our content creator team: experts in hotel marketing

We specialise in providing hotels, resorts and holiday accommodation with first-class content. Our aim is to capture the uniqueness of each hotel and showcase it perfectly.

We travel through Germany, Spain, Italy, Dubai and other countries for productions - always with a focus on authentic and effective images and videos that impress guests.

Services for hotels

  • High-quality hotel photography - Rooms, restaurants, wellness areas, details.
  • Image films & hotel videos - Videos that evoke emotions and give a real insight into the hotel.
  • Drone recordings - Unique views of the hotel complex and surroundings.
  • Social media content - Short videos, reels and clips for Instagram, TikTok & Co.
  • 360° tours & virtual tours - So that guests can "enter" the hotel before booking.

Why work with us?

  • Many years of experience in hotel photography
  • Customised content for every hotel concept
  • Production worldwide - flexible and customised
Marketing for hotels
Hotel photography

The advantages of professional content creation for hotels

More guests through strong visual presentation

Guests are more likely to choose a hotel with aesthetic, authentic images than accommodation with outdated or random photos.

More visibility on social media

Instagram, Facebook, TikTok - visual platforms determine the success of a hotel. Those who are regularly present with high-quality content remain relevant.

Building trust through professional presentation

A well-photographed hotel room signals: "You can feel at home here."
A well thought-out image video shows: "We value quality."

Clear differentiation from the competition

Many hotels underestimate the power of high-quality content. Those who position themselves professionally in this area clearly stand out from the competition.

This is how content production works with us

1. initial consultation & concept development
We discuss your vision, develop a customised concept and plan the implementation.

2. on-site production
Our team will come to your hotel and stage it professionally.

3. post-production & optimisation
Images and videos are carefully edited and optimised for various channels.

4. provision & utilisation
You receive the content in all relevant formats - for booking platforms, social media or print.

Our goal: to present your hotel in such a way that it immediately inspires guests.

FAQs - Frequently asked questions about marketing for hotels

Why should I invest in professional photos?

High-quality images increase booking rates, improve perception and make the hotel appear more upmarket.

What types of hotel videos do you offer?

From image films and drone videos to social media clips - we create customised hotel videos.

How often should a hotel have new photos or videos taken?

Every two to three years or when significant changes occur (renovations, new services, seasonal adjustments).

How long does content production take?

Depending on the scope, a shoot takes between half a day and two days. Processing takes place within a few weeks.

In which countries does your team offer content production?

Our team works worldwide and produces content in Germany, Spain, Italy, Dubai and other countries.

Content Creator Mallorca
Hotel photography

Attract more guests with professional hotel marketing

Marketing for hotels means presenting a perfect visual image. Competition is fierce - if you want to stand out from the crowd, you need to strengthen your brand with unique image and video content.

Our content creator team develops customised photo and video solutions that help hotels to optimally position themselves and generate more bookings.

Get to know us and let us take your hotel marketing to the next level

 

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